When Fast Fashion brands think we are not watching… ǀ #PayUp ǀ Justine Leconte

Summary by Krater

Justine Leconte discusses how fast-fashion brands are handling the COVID-19 crisis by refusing to pay for completed orders, highlighting brands that are honoring contracts and those that are not, and why consumer awareness and public pressure are key to forcing ethical behavior.

From the video

Answers: Which fast fashion brands are refusing to pay their suppliers during the COVID-19 crisis?

• fast fashion ethics
• supply chain transparency
• Rana Plaza disaster
• garment worker rights
• coronavirus crisis impact on fashion industry
• #PayUp campaign

What it concludes

• Many fast-fashion brands have stopped paying factories for orders already in production or completed during the COVID-19 crisis.
• H&M, Adidas, and Inditex (Zara) have committed to paying in full for orders in production or already produced.
• Primark has grown by 4% in sales and by 25% in operating profit in the last six months despite public criticism.
• Public pressure and campaigns like #PayUp are forcing some fast-fashion brands to reverse their decisions and honor their financial commitments to garment factories.
• Consumers have the power to influence fast-fashion brands by choosing to stop purchasing from unethical brands.