THE DEATH OF GRAPHICS IN FASHION

Summary by Krater

The creator discusses the evolution and current state of graphic t-shirts in streetwear fashion, contrasting lazy logo designs with well-sampled vintage-inspired pieces and highlighting brands like Undercover and Cav Empt.

From the video

Answers: Why are graphic t-shirts in streetwear currently oversaturated and how can you find good ones?

• graphic t-shirts in streetwear
• vintage bootleg t-shirts
• logo branding vs graphic sampling
• Undercover clothing design
• Cav Empt design aesthetic
• Balenciaga logo fatigue
• nostalgia in fashion

What it concludes

• Graphics in streetwear are not dead, but people are too lazy and unoriginal to find good graphics.
• Finding new shades of beige has become easier and more common in menswear than finding good graphics.
• Undercover and Cav Empt do an amazing job of incorporating graphics into their design language through sampling and obscure drawings.
• The 2010s streetwear era became oversaturated with large brand name logos in the middle of shirts.
• Good graphic t-shirts often rely on a lack of direct association with pop culture to avoid overstimulation.
• Proper graphic selection is an underappreciated skill that goes under the radar.