Why you can't buy Dasani water in Britain

A video on YouTube. In Explainers, a Krater category.

Summary by Krater

This video examines the 2004 marketing disaster of Coca-Cola launching Dasani in the UK, which turned out to be purified tap water from Sidcup and was pulled after bromate contamination and media backlash.

From the video

Answers: Why did Dasani fail in the UK?

Dasani UK launch
Bottled water marketing
Coca-Cola business mistakes
Sidcup bottling plant
Water contamination scandal

What it concludes

Dasani was marketed as purified still water and faced a severe backlash in the UK after newspapers revealed it was sourced from local tap water in Sidcup.
Sales of Dasani were heavily damaged when major British newspapers ran front-page stories calling the product a rip-off.
Dasani was forced to recall all unsold bottles and abandon its UK launch after water tests revealed bromate levels above legal limits due to a chemical batch error.
The Dasani UK failure became one of the most famous marketing and public relations disasters in history.

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