23 things to know before starting your online business ǀ Tips from a fashion entrepreneur

Summary by Krater

A fashion designer shares lessons learned from starting her own business, covering product development, time management, funding, inventory planning, website setup, and marketing channels.

From the video

Answers: What do I need to know before starting a fashion or e-commerce business?

• Starting a clothing brand
• Product uniqueness and market fit
• Allocating time in business
• Planning product launches and inventory
• Financing a startup
• Website design and e-commerce platforms
• Social media vs website traffic
• PR and press outreach
• Focusing on customers over gatekeepers

What it concludes

• Marketing and sales need to be at least 50 percent of your time right from the beginning.
• Multiply your timeline by two when planning ahead for your product launch.
• Crowdfunding platforms serve as a proof of concept and can help secure financing.
• A great website and its traffic are more important than traditional press and gatekeepers.
• Shopify is the most powerful e-commerce system that does not require coding knowledge.