This clock was famous, but the internet ruined it.

Summary by Krater

Tom Scott explores Royal FloraHolland in Aalsmeer, the Netherlands, examining how the famous Dutch flower auction clock system has been replaced by remote online trading and direct contracting.

From the video

Answers: What happened to the famous Dutch flower auction clock?

• Royal FloraHolland flower auction
• Dutch flower auction clock history
• Digital flower auction systems
• Global floral export logistics
• Decline of traditional auction rooms

What it concludes

• The famous Dutch flower auction clock in Aalsmeer has been replaced by online remote auctioneers sitting in cubicles with microphones.
• Royal FloraHolland is the largest flower auction cooperative in the world, with a turnover of more than €5.6 billion last year.
• Royal FloraHolland accounts for approximately 40% of global exports in flowers and plants.
• 60% of what goes through the warehouse is sold in advance by contract now, bypassing the auction clocks entirely.