Snapchat: The Ghost That Haunts Zuckerberg

Summary by Krater

This video details the founding, early struggles, explosive growth, and corporate battles of Snapchat, including Facebook's acquisition attempts and the eventual expansion into augmented reality.

From the video

Answers: How did Snapchat start and grow into a major tech company despite early rejections and competition?

• Snapchat history and growth
• Evan Spiegel and co-founders
• Facebook acquisition attempt and Poke app
• Snapchat Spectacles and augmented reality
• Privacy breaches and controversies

What it concludes

• Snapchat grew from 2,000 daily active users in December to 20,000 in January by going viral among teenagers.
• Facebook offered 3 billion dollars to buy Snapchat in late 2013, which Evan Spiegel and Bobby Murphy turned down.
• Facebook's competing app Poke failed to catch on and was terminated within a couple of years.
• Instagram Stories surpassed Snapchat in daily active users by mid-2017, causing a drop in Snapchat's stock value.
• Snapchat expanded into hardware with Spectacles and heavy investments in augmented reality to compete in the metaverse.