THE RISE OF FASHION NPCs

A video on YouTube. In Fashion, a Krater category.

Summary by Krater

An analysis of 'fashion NPCs' in contemporary streetwear culture, examining how brands like Fear of God Essentials and Nike Dunks went from exclusive status symbols to ubiquitous everyday wear.

From the video

Answers: What is a fashion NPC and why do so many people dress the same?

Fashion NPCs
Diffusion of innovations in fashion
Streetwear culture and trends
Essentials by Fear of God
Nike SB Dunk Low

What it concludes

Fashion NPCs are created when something that was once exclusive becomes readily available to the masses.
Brands like Fear of God Essentials and Nike Dunks have become the ultimate examples of mainstream fashion NPC items.
Fit language defines the unique aesthetic and distinct styling approach of trendsetters compared to mass-market dressers.

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