I Spent 72 Hours Filming a REAL Commercial in my Basement

Summary by Krater

A behind-the-scenes breakdown of how a commercial for J.P. Wiser's Deluxe Yellowstone Edition whisky was shot and edited, featuring practical effects, green screen replacements, and cinematic lighting setups.

From the video

Answers: How do you shoot and edit a whisky commercial?

• commercial videography
• product cinematography
• practical effects in videography
• green screen horse animation replacement
• macro beverage videography lighting
• slow motion bottle pour setup

Ingredients

• whisky
• cinnamon sticks
• cinnamon powder
• honey
• ice
• lemon
• simple syrup

What it concludes

• Using gorilla tape on counterweights provides secure attachment for bottle rotation setups.
• Replacing static background horses with animated green screen footage adds dynamic movement to the bottle label.
• Adding practical elements like smoke overlays and falling cinnamon sticks enhances the visual texture of slow-motion shots.