The YouTuber Who Became a Billionaire

A video on YouTube. In Podcasts, a Krater category.

Summary by Krater

The hosts of The Breakdown analyze MrBeast's mobile game 'Finger on the App', discussing its viral success, monetization potential, and the future of creator-led businesses.

From the video

Answers: How did MrBeast's Finger on the App game work and what does it mean for creator businesses?

mobile gaming
creator monetization
viral marketing
influencer business models

What it concludes

MrBeast's Finger on the App game was a first-of-its-kind viral success that became the number one game in the App Store.
Attention is the most monetizable asset in entertainment, and MrBeast successfully captured massive undivided attention.
Influencers like MrBeast can leverage their huge audiences and trust to build massive multi-million dollar businesses.
Creators have barely scratched the surface of what is possible in building companies and monetizing audiences.

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