How Much Money YouTube Pays Us (125k Subscribers)

Summary by Krater

Colin and Samir break down the four main ways YouTube creators make money: AdSense, brand deals, merchandise, and paid content, sharing their own revenue figures from four years of operation.

From the video

Answers: How do YouTube creators make money and how much do they earn?

• YouTube creator revenue streams
• AdSense monetization
• Brand deal sponsorships
• Creator merchandise sales
• Paid content subscriptions

What it concludes

• YouTube AdSense pays creators 55 percent of advertising revenue while YouTube takes the rest.
• Adding mid-roll ads to longer videos significantly increases both ad revenue and view growth.
• Targeting high-value industries like tech, finance, or real estate generates more ad revenue per view.
• Direct-to-consumer models like merchandise and paid content can generate high revenue with a smaller audience.
• Merchandise is a significant source of revenue for many successful creators with large customer bases.