Krater
Was starting a product business a mistake?
A video on YouTube. In Maker & Builds, a Krater category.
Watch on YouTubeSummary by Krater
Simone Giertz reflects on starting and running her hardware product business, Yetch, covering challenges, cash flow, team building, and brand naming.
From the video
Answers: What is it like running a hardware product business?
- hardware startup business
- product manufacturing and scaling
- crowdfunding and preorders
- company finances and cash flow
- branding and marketing products
What it concludes
- Hiring smart people to learn is better than hiring people who already know how to do something.
- Hardware product businesses have high upfront costs and require significant cash flow management.
- Setting product prices based on customer value rather than manufacturing costs helps make a business viable.
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