can we all stop speaking like incels?

Summary by Krater

An essay exploring the internetification of language, examining how internet slang like 'maxxing' and '-pilled' originates from fringe online communities and enters mainstream culture.

From the video

Answers: How does internet slang from fringe communities enter mainstream culture?

• internet slang
• etymology
• context collapse
• lexical derivation
• linguistic evolution

What it concludes

• Embedding internet slang into advertisements significantly increases audience attention compared to standard language.
• Excessive use of internet slang may have a negative effect on brand product evaluation.
• Language is constantly changing as culture changes.
• English has become the most etymologically multilingual language on Earth.