Krater
There Is Only One Anti-Fashion Designer Left
A video on YouTube. In Fashion, a Krater category.
Watch on YouTubeSummary by Krater
Fashion critic Bliss Foster explores the concept of 'antifashion' and argues that trend forecasting networks like WGSN have co-opted and neutralized it by turning consumer culture into a monolithic, predictable system.
From the video
Answers: What is antifashion and does it still exist?
- antifashion
- trend forecasting
- fashion history
- Demna Gvasalia
- Yohji Yamamoto
- WGSN
What it concludes
- Trend forecasting networks like WGSN have made antifashion obsolete by absorbing all fashion forecasting into a monolithic system.
- WGSN determines the colors, shapes, and marketing direction for brand stores two years in advance.
- Demna Gvasalia embraces the reality that most ordinary people do not care about fashion choices.
- WGSN fails to recognize the immense populist side of fashion that chooses comfort over curated aesthetics.
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