I'm on my own again.

Summary by Krater

Matt D'Avella discusses his four-year journey of scaling and then downsizing his creator business, reflecting on the stress of managing a team and the lessons he learned about solopreneurship.

From the video

Answers: Why did Matt D'Avella downsize his creator business and stop hiring employees?

• solopreneurship vs scaling a creator business
• the stress of managing employees
• outsourcing video production and editing
• simplifying business operations
• creative burnout and workflow

What it concludes

• Scaling a creator business often introduces administrative and communication overhead that robs the creator of creative energy.
• Hiring writers to produce scripts for YouTube videos can paradoxically cut output in half rather than multiplying it.
• Downsizing, simplifying, and returning to solopreneurship can reduce stress and restore passion for creative work.