Why Pepsi Went Bankrupt

Summary by Krater

This video details the history of Pepsi, from its humble beginnings as a local drugstore soda to its massive global rivalry with Coca-Cola, detailing its marketing triumphs, business strategies, and major missteps over the decades.

From the video

Answers: What is the history of Pepsi and how did it become a global giant?

• history of Pepsi
• cola wars
• PepsiCo business strategy
• marketing campaigns
• corporate history
• Pepsi and Coca-Cola rivalry
• global expansion

What it concludes

• Pepsi started as a copy of Coca-Cola and attempted to sell the company to them three times before Coca-Cola turned them down.
• Pepsi went bankrupt twice in its history due to financial troubles and sugar price volatility.
• Alfred Steele revamped Pepsi's brand image, boosting sales significantly and leading the company's growth in the 1950s.
• Pepsi struck a barter deal with the Soviet Union to trade Pepsi concentrate for Stolichnaya vodka.
• A promotional campaign error in the Philippines involving bottle cap numbers led to widespread protests and lawsuits after a computer glitch printed 600,000 winning caps instead of two.
• Pepsi's acquisition of Frito-Lay and various fast-food chains helped cement its status as a diversified global food and beverage empire.