11 Marketing Rules Every YouTuber Needs to Know

Summary by Krater

Kate Tolo, co-founder and girlfriend of Bryan Johnson, shares eleven rules for going from two thousand followers to over ten million on social media, press, and newsletters.

From the video

Answers: How did Bryan Johnson grow his social media following to over ten million?

• social media growth
• content creation strategy
• viral content rules
• copywriting techniques
• brand storytelling
• audience engagement

What it concludes

• Writing in text first and then visualising it creates compelling stories.
• Basing content on simple truths and relatable emotions drives high engagement.
• Content needs to be either timely or timeless to succeed.
• Frequent tooth brushing significantly reduces the risk of atrial fibrillation and heart failure.
• Dog ownership combined with exercise lowers dementia risk by 63%.