Guess what’s trending on Pinterest this year… | Pinterest trends 2021 | Justine Leconte

Summary by Krater

The presenter analyses Pinterest search trends in four categories for 2021—fashion, beauty, well-being, and new hobbies—concluding that remote work and lockdown lifestyles have driven a strong convergence toward comfort, customisation, and home-centric activities globally.

From the video

Answers: What are the top Pinterest search trends for 2021?

• Pinterest search trends
• Athleisure fashion trends
• Beauty skincare trends
• Hair styling trends
• Well-being bath rituals
• Sleep and relaxation trends
• DIY hobby trends
• Home interior design trends

What it concludes

• Athleisure fashion trends have shifted toward comfortable clothes that look good on Zoom calls and can be worn for daily stretching and relaxing at home.
• Beauty routines have adapted to mask-wearing, focusing on long-stay products, natural skin appearance, and face yoga exercises.
• Haircare trends favor low-maintenance styles like braids with fade, bubble plates, and Viking plates due to closed hair salons.
• Well-being searches focus on spiritual cleansing baths, bath tea recipes, and deep soaking tubs to combine mental and physical relaxation.
• Sleep anxiety caused by lockdown restrictions has increased searches for night affirmations, sleep blends, blue LED lights, and meditation apps.
• New hobby and home interior searches reflect a desire for DIY crafts, Japanese Scandinavian design, and versatile home office spaces.