Guess what’s trending on Pinterest this year… | Pinterest trends 2021 | Justine Leconte
A video on YouTube. In Fashion, a Krater category.
Watch on YouTubeSummary by Krater
The presenter analyses Pinterest search trends in four categories for 2021—fashion, beauty, well-being, and new hobbies—concluding that remote work and lockdown lifestyles have driven a strong convergence toward comfort, customisation, and home-centric activities globally.
From the video
Answers: What are the top Pinterest search trends for 2021?
- Pinterest search trends
- Athleisure fashion trends
- Beauty skincare trends
- Hair styling trends
- Well-being bath rituals
- Sleep and relaxation trends
- DIY hobby trends
- Home interior design trends
What it concludes
- Athleisure fashion trends have shifted toward comfortable clothes that look good on Zoom calls and can be worn for daily stretching and relaxing at home.
- Beauty routines have adapted to mask-wearing, focusing on long-stay products, natural skin appearance, and face yoga exercises.
- Haircare trends favor low-maintenance styles like braids with fade, bubble plates, and Viking plates due to closed hair salons.
- Well-being searches focus on spiritual cleansing baths, bath tea recipes, and deep soaking tubs to combine mental and physical relaxation.
- Sleep anxiety caused by lockdown restrictions has increased searches for night affirmations, sleep blends, blue LED lights, and meditation apps.
- New hobby and home interior searches reflect a desire for DIY crafts, Japanese Scandinavian design, and versatile home office spaces.
Rate it, review it and add it to your lists in Krater.
Titles and thumbnails from YouTube. Krater isn't affiliated with, endorsed by or sponsored by YouTube or Google.