HTC Phones - From Biggest Smartphone Maker to Nothing!

Summary by Krater

This video examines the rise and fall of HTC in the smartphone market, charting its transition from a trailblazing pioneer with industry-leading hardware design to its eventual decline driven by mismanaged marketing and unsuccessful investments.

From the video

Answers: What happened to HTC and why did they fail in the smartphone market?

• HTC smartphone history
• Hardware design innovation
• Software customisation with HTC Sense
• Market share decline
• Samsung competition
• Pivot to virtual reality

What it concludes

• HTC was the first manufacturer of Android phones and created Google's Nexus devices.
• HTC pioneered unibody metal design and dual stereo speakers in smartphones before competitors like Apple and Samsung.
• HTC Sense successfully solved the interface usability issues of Windows Mobile and early Android.
• Samsung overtook HTC by heavily investing in marketing, research, and manufacturing scale.
• Unrelated financial acquisitions like S3 Graphics, OnLive, and Beats Audio drained HTC's resources without aiding its core phone business.
• HTC's shift toward virtual reality with the Vive headset and away from smartphones has proven to be a difficult transition marked by consecutive financial losses.